"The brand’s name is Romanian for “little shoes”. And it tells you more about the brand than you realize. It shows the core of the company, which has been and will always be revolving around shoes. Papucei is a word you would use when you care for a pair of shoes dearly and you can’t just name them “shoes”. Also, it’s a regional word, used mostly in the north-east of Romania, a region known for its long tradition in shoe manufacturing and the place where Papucei was established."